Strategy and targets

Eltel is a leading infrastructure and service provider for critical communication and power networks – infranets. Operations are conducted in the Nordic countries, Poland, Germany and Lithuania within country-based organisations that have full responsibility for their financial result.

Our strategy – towards sustainable profitable growth

The strategy describes where Eltel Group should be by the end of 2025, to reach the long-term targets set for the Group. By successfully executing this strategy, we will build a platform for sustainable profitable growth, leaving the time of poor profitability and reduced net sales behind us.

The ambition is to achieve 2–4% annual growth and 5% operative EBITA by end of 2025. Based on the strategy, each unit of the Group will create annual business plans that describe how the units will develop the business and meet the targets.

The strategy consists of a number of choices and bets that form steppingstones to reach the wanted new position.

In short, the strategy is about increasing sales in less mature submarkets (vs where we are active today), reduce the power imbalance with our largest customers, thereby reducing price pressure. We also increase the profit margin in all activities (current and new business).

Where to play:

Expand our customer base in traditional and adjacent segments (example telco infra owners) and with traditional or similar customer needs, e.g. in public communication, indoor coverage, grid connection points.

Enter new and adjacent markets such as wind power, solar PV, battery energy storage solutions and EV charging by leveraging Eltel's geographical coverage, competence and organisation, as well as adding relevant eco-system partners.

How to win:

New business models, by value chain expansion and as-a-service thinking, including operational management, proactive monitoring, etc.

Efficiency improvement in current business, by process and quality improvements and the expansion of successful, high-margin business areas, such as Smart Grid.

Integrate sustainability as part of our culture, operations and service offering in order to explore new market opportunities.

Develop our mindset and organisational set up to be bold, hungry and smart, while increasing the understanding as well as the urgency to change, including demanding higher prices.